Launch & Lab
SPORTS TECH FOR THE LIVE MOMENT

THE GAME
BECOMES
INTELLIGENCE.

Watch the exact moment a game changes—then see two product worlds react to the same intelligence in completely different ways.

JOIN THE WAITLIST CHOOSE A PRODUCT
● LIVE MOMENT● PACE DETECTS● BOTH PRODUCTS REACT
●   ILLUSTRATIVE PRODUCT SIMULATION · NO LIVE DATA
FROM MOMENT TO MEANING
01 · GAME SIGNALSomething changes.PACE sees the shift as it happens.
02 · PACE TRANSLATESWhat it means.PACE turns the event into meaning, implication, and context.
03 · PRODUCT EXPLAINSWhat matters next.PACE Live explains the game. Parlay Companion explains betting reasoning—not picks.
MIN81
LIVE · Q46:47PACE IS WATCHING
ATL89
9:41●●● ᴡɪ-fi ▰
Parlay Companion logo
PARLAYCOMPANIONTHE GAME MAKES MORE SENSE.
LIVE
MMIN81
LIVEQ4 · 6:47ATL +8
ATL89A
Why the game is moving.Understand↗
Live intelligence layer.Game Mode↗
Structure + risk + reasons.Ticket Lab↗
2 LINKED LEGSModerate risk
Trends + deeper stats.Research↗
MIN81
Q4 6:47LIVEATL by 8
ATL89
GAME PULSEAtlanta has taken control with strong half-court execution and a 12–2 run to open the 4th.

One glance for score, control, and the game's most important shift.

ATL
CONTROL
TOP INSIGHTMinnesota's offense has generated just 0.78 PPP in the last 8 minutes.
WHAT TO WATCHNext 5 possessions could determine the game.

Watch whether Atlanta keeps winning pace and shot quality.

AD
Advertising SurfaceThis is where live ads go

Reserved for premium in-app advertising, watch-party sponsorships, or contextual partner placements.

Partner Slot
UNDERSTAND · THE WHY Why does Atlanta keep creating the same clean look?

PACE connects the basketball reason to the outcome—then gives fans a place to learn the concepts underneath it.

01EARLY HELP→02SECOND SIDE→03OPEN CORNER
✦
PARTNER MODULEUNDERSTAND STUDIO
EXCLUSIVE CATEGORY SLOT
FEATURED EXPLANATION The shot is the result. The advantage starts with the help decision.

Contextual education can live beside the explanation without interrupting the live game.

LEARN & LEVEL UPPresented by partner · illustrative
PARTNER INVENTORYPremium high-intent learning surface RESERVED · FLEXIBLE
Keep exploring Parlay Companion
Your live command center.PACE Home↗
Live intelligence layer.Game Mode↗
Structure + risk + reasons.Ticket Lab↗
2 LINKED LEGSModerate risk
Trends + deeper stats.Research↗
MIN81
Q4 6:47LIVEATL by 8
ATL89
01 · SIGNALATL creates the same second action again.→02 · PACE READThe help rule is repeating.→03 · MEANINGThe game script is becoming more reliable.
MOMENTUM FLOWPACE Control Signal · what changed and why.
ATL CONTROL +6
ATL CONTROL
MIN CONTROL
NEUTRAL
shot quality ↑
turnover pressure
2nd action created
NOWATL is creating cleaner second actions.↑ edge strengthening
PACE LENS · RACE TO 120Turn scoring pace into a possession race.
VIEWER LENS
ATL 8931 TO 120
LOWER POSSESSION DEMAND
MIN 8139 TO 120
HIGHER POSSESSION DEMAND

PACE READ At the same remaining clock, Atlanta has a shorter scoring distance. “120” is the lens; the changing possession demand is the insight.

Illustrative game-state lens · not a forecast, recommendation, or pick.
GAME STATEATL controls the structure of the game.

Pace, shot quality, and defensive pressure are moving together.

CONTROL EDGEATL +6↑ strengthening
MIN0ATL
WHYPaint touches + second-action quality
PACE SHIFTSlowinglast 3:12
PRESSUREHighATL defense
WATCH NEXTWeak-side helpnext 2 possessions
KEY MATCHUPT. Young vs. MIN Backcourt
LIVE
T
14 PTS CREATEDPick-and-roll pressure is pulling two defenders into the action.
Influence ↑ on 4 of last 6 possessions
M
TICKET LAB · FAVORITE PROTECTIONKeep the team you rate better. Change the risk around it.

PACE explains why a protected alternate spread can fit the game thesis without pretending the number is a rule.

+7.5KEY-NUMBER LENS
01 · RATE THE GAMEFavorite is still the superior team.Start with the football read—not the alternate line.
→
02 · PROTECT THE FAVORITEMove that same team to +7.5.Cross 7 to absorb more game variance.
→
03 · PRICE THE PROTECTIONCompare +7.5 vs. ML + other alts.Only keep it when the protection is worth the price.
PACE REASONINGDo not switch to the underdog just because its alternate spread looks safer.

The question is whether the favorite you already rate as better can be given enough protection without paying away the edge.

NOT A BLIND RULETEAM READ → KEY NUMBER → PRICE
Illustrative decision-support framework · no wager placement · no guaranteed outcome.
Your live command center.PACE Home↗
Why the game is moving.Understand↗
Live intelligence layer.Game Mode↗
Trends + deeper stats.Research↗
RESEARCH MODECompare the game. Find the reason.
LIVE CONTEXT
MINLIVE TEAM SIGNALSATL
45eFG%
58
13TO%
9
24OREB%
34
98PACE
91
TREND SPOTLIGHT ATL BENCH +12

17–5 over the last 7:32

RISING INFLUENCE ↗
PACE RESEARCH LENS What is actually separating Atlanta?

Bench creation is lifting shot quality while Minnesota's second unit is producing empty possessions.

01BENCH +12 02SHOT QUALITY ↑ 03CONTROL EDGE ↑
WATCH NEXTMIN second unit vs. ATL benchNext 2 possessions
PARTNER INVENTORYLive-context sponsor surfaceReserved · Flexible
Explore the rest of Parlay Companion
Your live command center.PACE Home↗
Why the game is moving.Understand↗
Live intelligence layer.Game Mode↗
Structure + risk + reasons.Ticket Lab↗
2 LINKED LEGSModerate risk
9:41●●● ᴡɪ-fi ▰
LIVE
MMIN81
LIVEQ4 · 6:47ATL +8
ATL89A
LEVERAGE · LIVE GAME PRESSURE

THE NEXT 3 POSSESSIONS MATTER MORE.

Consequence is concentrating before the scoreboard forces urgency.

LIVE
PRESSURE WINDOWHIGH
NEXT 3 POSSESSIONS
STABLEHINGEBREAK
SCORE8 PTTWO POSSESSIONS
CLOCK6:47Q4
PATTERN3×SAME READ
WHY NOWSame help rule. Third repeat. Less time to recover.

Atlanta has forced Minnesota into the same weak-side decision three times. The next adjustment can either stop the pattern or deepen it.

#5THE HINGE
MIN CHANGES THE HELPSTAYS WITHIN REACHBreak the pattern before the margin grows.
ATL GETS THE SAME READCONTROL TIGHTENSThe same advantage arrives again—faster.
WATCH NEXT#5’s first step before the high screen.
MMIN81
Q4 · 6:47PACE LIVE · LIVE
ATL89A
01 · ACTION#5 tags the paint.→02 · PACE READWeak-side space opens.→03 · MEANINGThe shot was created before the pass.
PACE LIVE · CORE EXPERIENCE

The possession changed before the shot did.

REPLAYABLE READ
7:31 · ATL HALF COURT THE DECISION 2.1s BEFORE THE SHOT
7ATL 12ATL 3ATL 1MIN 5MIN 8MIN
THE DECISION#5 TAGS PAINT
SPACE CREATED6.4 FT
IF #5 STAYS HOMEROLL OPENS
01
HELP COMMITSPaint becomes priority
02
WINDOW OPENSWeak side gains space
03
PASS ARRIVESShot is only the finish
3RD & 6 · CIN 42PRESSURE READ0.8s BEFORE THE BREAK
LINE OF SCRIMMAGE
9QB 1WR 5WR 88TE 31TB 45TB 24TB
PRESSUREARRIVES EARLY
HOT WINDOWOPENS NOW
COUNTERMAX PROTECT
01
EDGE SHOWSProtection declares
02
POCKET TURNSRoute timing compresses
03
HOT WINDOWBall must leave early
PACE READThe forced help decision creates the shot.

PACE rewinds the possession to the point where Minnesota had to choose between the roll and the corner.

WHY IT MATTERSATL can force the same choice again until Minnesota changes the help rule.
WATCH NEXTWatch where #5’s first step goes on the next high screen.
MMIN81
Q4 · 6:47 LIVE
ATL89A
PACE HOME · LIVE COMMAND

THE GAME, ORIENTED.

Your live game, the most important shift, and the best next place to go—without hunting through tabs.

2 SIGNALS
GAME PULSEAtlanta has control—but the next three possessions are the hinge.

PACE sees the same weak-side help decision repeating before the score fully reflects it.

CONTROLATLRISING
PACE NOTICEDWeak-side help is arriving early again.3rd repeat · pattern strengthening
WATCH NEXT#5’s first step on the next high screen.That choice reveals the next advantage.
VALUE · PLAYER / ROSTER ECONOMICS

THE TRANSACTION VS. THE RETURN.

NO ODDS · NO WAGER INPUTS
7
ATL · GUARDATL #7BEST VALUE · #1
TEAM COMMITMENT$28.6M31.8 MPG
RETURN GAP+9IMPACT SHARE
MINUS PAY SHARE
WHAT THE TEAM IS GETTING
18%PAY SHARE27%MODELED IMPACT

Impact is running +9 pts ahead of pay share.

PACE READMore impact. Less of the payroll.

27% modeled impact on 18% of team pay.

VALUE LENS · COMPENSATION ↔ IMPACT
TEAM PAY SHARE18%
MODELED IMPACT27%
COST / IMPACT$161KROLE LOAD33%COMPARISONMIN #563
TRANSACTION CONTEXT

#7 is creating more of Atlanta’s advantage than his share of team compensation would imply. Value makes the roster-economics conversation visual, comparable, and debatable.

Signature intelligence

SEE WHAT
CHANGED.

Do not read a graph about the change. Watch it happen. PACE turns moments into a traceable record of what changed, what it created, and why it matters.

PARLAYCOMPANION

Helps bettors make more informed live betting decisions as the game unfolds.

PACE Live

Helps fans understand momentum, turning points, and what matters next without leaving the game.

LIVE CAUSAL REPLAYQ4 · 6:12 · CONTROL FLIP
IND 81 · CHI 79
123AB
PACE help arrives early
OPEN driving lane created
WHAT CHANGEDLIVE REPLAY
The weak-side defender committed early.

That single movement created a new driving lane before the score changed.

REGISTERED EVENTPACE MEMORY
This moment lives in the game record.

Cause, consequence, and the next read stay attached to the moment—not just the timestamp.

00:03.2
HELP COMMITS
Strategic opportunity

PREMIUM INVENTORY,
BUILT INTO THE EXPERIENCE.

Launch & Lab creates defined, sellable placements inside PACE Live and Parlay Companion. The experience stays user focused. Partner creative integrates naturally into the experience.

COMMERCIAL ARCHITECTUREILLUSTRATIVE MODEL

SEVERAL PATHS FOR BRANDS
INSIDE THE EXPERIENCE.

Launch & Lab creates defined placements inside each product. Partners can supply — or collaborate with us on — the creative; the product determines where it can appear without interrupting the core experience.

01
NATIVE PLACEMENTContextual in-product creative

Embedded inside the live experience without taking over the product.

$90K+
02
SPONSORED MOMENTBrand presence on a live moment

A relevant game event becomes a premium sponsorship surface.

$150K
03
PARTNER MODULEDeeper branded utility

Education, offers, or owned content live in a dedicated product module.

$300K
FAN CHOICEOptional Ad-Free ChoicePartner-supported by design.
$6.99/mo
INVESTOR LENS

Two products create multiple premium surfaces, while the optional subscription adds a second consumer revenue path.

ILLUSTRATIVE PLACEMENT MAPNo partnership or endorsement implied
01NATIVE PLACEMENTEmbedded naturally inside the content flow
02SPONSORED MOMENTAttached to a meaningful live game event
03PARTNER MODULEA dedicated branded utility surface
9:415G ▰
PACE LIVELIVE
IND81
Q4 · 6:12
CHI79
PACE NOTICED Control shifted before the score fully explained it.

Watch the weak side. The next rotation decides whether the advantage survives.

ILLUSTRATIVE PARTNER CREATIVEAD
PERFORM AT YOUR PEAK.

Performance creative placed naturally inside the live feed.

EXPLORE →
TURNING POINTQ4 · 5:44
SPONSORED MOMENTPRESENTED BY PARTNER
CONTROL FLIP

Two empty possessions changed the pressure before the score caught up.

PACE SHIFT+12WATCH NEXTWEAK SIDE
PARTNER MODULEEXCLUSIVE CATEGORY SLOT
UNDERSTAND STUDIO

The shot is the result. The advantage starts with the help decision.

WHY IT HAPPENEDWATCH NEXT
OPEN STUDIO →
HomePACE LiveLeverageValue
MODELED COMMERCIAL EXAMPLES · NOT CONTRACTED REVENUE

Pricing examples reflect Launch & Lab investor materials. The phone demonstrates placement architecture only; brands, creative, and executions are illustrative.